Effective Date: July 21, 2026
The Tomato Project EU mobile application (“Application”) was developed by iShowroom s.r.o. (“Service Provider”, “we”, “our”, or “us”) as an educational and interactive application intended primarily for children, families, schools, museums, and educational institutions.
This Privacy Policy explains how information is handled when the Application is used.
The Application includes educational content, Augmented Reality features, ARUCO marker scanning, interactive characters, localized subtitles, multiple languages, collectible content, and child-friendly mini-games.
The Application is designed to provide a safe, educational, and age-appropriate experience.
The Application does not include:
Users cannot communicate with other users through the Application.
The Application does not require users to create an account or sign in.
We do not knowingly request or collect personal information such as:
The Application does not create public profiles and does not allow children to publish personal information.
The Application may request access to the device’s camera to provide Augmented Reality and ARUCO marker-scanning functionality.
The camera may be used to:
Camera access is used only while providing these features.
Images and video from the live camera feed are processed for AR and marker-recognition purposes. They are not collected, uploaded, stored, or shared by iShowroom s.r.o.
The camera is not used for:
The Application may scan predefined visual ARUCO markers placed in museums, exhibitions, schools, printed materials, or other supported locations.
ARUCO markers contain a visual identifier that allows the Application to recognize which activity or content should be displayed.
Scanning an ARUCO marker does not collect personal information about the user.
Marker recognition is used only to:
The Application may store limited information about the user’s progress, such as:
This information is generally stored locally on the device and is used only to maintain the user’s progress and settings.
It is not used to identify the child and is not made publicly available.
Deleting the Application or clearing its local data may permanently remove saved progress and settings.
The Application contains educational and entertainment mini-games that may involve activities such as:
Game results and progress are used only to operate the relevant activity, unlock additional content, or display progress within the Application.
The Application does not publish scores, create public leaderboards, or allow users to compare results with unknown users.
The Application provides content in multiple languages and may include subtitles, translated text, localized audio, or localized educational materials.
The selected language and subtitle preferences may be stored locally on the device so that the Application can remember the user’s settings.
Language selection is not used to identify the user or determine their precise location.
The Application does not require or collect precise GPS location information for its standard functionality.
The Application does not track the movements of children or create a location history.
Some external network or platform services may technically process an Internet Protocol address, which can sometimes indicate an approximate geographical area. iShowroom s.r.o. does not use this information to track users or provide location-based advertising.
The Application and the technical services required for its operation may process limited technical information, such as:
This information may be processed only where necessary to:
We do not use technical information to create advertising profiles of children.
The Application does not contain third-party behavioral advertising.
The Application does not use personal information to display advertisements to children.
The Application is not designed to encourage children to make purchases, communicate with advertisers, or access external commercial offers.
Unless clearly stated within a particular version of the Application, the Application does not include:
The Application may contain limited links to official project, museum, educational, support, or informational websites.
External websites are not controlled by the Application and may have their own privacy policies and content.
Where possible, access to external websites should be supervised by a parent, guardian, teacher, or other responsible adult.
The Application does not intentionally provide children with unrestricted access to unrelated external websites.
The Application may use third-party technologies required for mobile platform support, AR functionality, content delivery, or technical operation.
These services may include:
Depending on the user’s device and Application version, these providers may process limited technical or diagnostic information under their own privacy policies and data-processing terms.
We select and configure third-party services with the intention of limiting data processing to what is reasonably necessary for the Application’s operation.
We do not sell, rent, or trade children’s personal information.
We do not share personal information with advertisers or data brokers.
Limited technical information may be processed by service providers where necessary to:
Information may also be disclosed where required by applicable law, a valid court order, or an authorized governmental request.
The Application does not maintain public user accounts or personal profiles.
Progress, preferences, and game-related information stored locally remain on the device until:
Limited technical or diagnostic information processed by service providers may be retained for the period necessary to maintain security, diagnose errors, and provide their services.
The Application is intended to be suitable for children, but it is designed to operate without knowingly collecting personal information from them.
Children should not submit personal information through the Application.
If a parent, guardian, teacher, or institution believes that a child has provided personal information through the Application, they may contact us using the details below.
If we discover that personal information from a child has been collected unintentionally, we will take reasonable steps to delete it.
Parents, guardians, teachers, and educational institutions are encouraged to supervise children’s use of mobile devices, camera functionality, and external links.
A parent or legal guardian may contact us to:
Because the Application does not normally create user accounts or collect identifying information, we may not be able to identify a particular child or device without additional information provided by the parent or guardian.
Users, parents, or guardians may deny or revoke camera access through the device settings.
Disabling camera permission may prevent AR and ARUCO scanning features from working, but other non-AR content may remain available.
The Application can be removed using the standard uninstall process provided by the device or application marketplace.
Uninstalling the Application generally removes locally stored progress and preferences from the device.
We use reasonable technical and organizational safeguards designed to protect information processed through the Application against:
However, no electronic system, device, transmission method, or storage method can be guaranteed to be completely secure.
Parents, guardians, teachers, and institutions should also use appropriate device security controls, parental controls, and access restrictions.
The Application was developed by iShowroom s.r.o. as a software solution for the Tomato Project EU and its participating organizations.
iShowroom s.r.o. does not necessarily own all names, characters, museum materials, illustrations, audio recordings, educational texts, trademarks, logos, photographs, or other content displayed within the Application.
Such materials may belong to the Tomato Project EU, participating museums, project partners, creators, licensors, or other respective rights holders.
Nothing in this Privacy Policy transfers ownership of third-party project content or intellectual property to iShowroom s.r.o.
We may update this Privacy Policy to reflect:
The updated Privacy Policy will be published on this page or otherwise made available through the Application.
The effective date at the top of this Privacy Policy will be updated when changes are made.
If you are a user, parent, guardian, teacher, school, museum, or educational institution and have questions or concerns about privacy or child safety, please contact us:
Legal Entity: iShowroom s.r.o. Studio: iShowroom Email: development@ishowroom.cz Phone: +420 734 815 111